Des Moines, Iowa. March 25, 2025. Quester, an Iowa based innovation and brand consulting agency, announced today Dr. Eric Solomon would be joining the agency as the Head of Brand Consulting. In his role, Solomon will…
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Quester Quarterly Magazine Q1, 2024
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Quester Quarterly Magazine Q2, 2024
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Blog
Dr. Eric Solomon joins Quester as Head of Brand…
Innovation Advice You Can Actually Use Today
A conversation between Brett Townsend and Gwen Ishmael
How many articles and presentations have been offered about how to do…
Validating Empathy
By Ilene Lanin-Kettering & Andrea Joss
One of our defining principles at Quester is our deep belief in radical consumer…
Peanut Butter: Rising From the Ashes Like a…
Did you ever hear the phrase “what’s old is new again”? It points out that sometimes new innovations and ideas are simply reformatted or at…
Written by
Brett Townsend
| | Fun, In the Media, Random Musings#brandstrategy, #budlight, #consumerempathy
Flipping the Mindset of a Massive Brand Failure
No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just…
I’ll Drink to That? Something’s Going…
Since the early 2000’s, Americans’ consumption of alcohol has consistently grown, but that trend may be changing. Looking ahead to 2024,…
What We Mean When We Say We’re Built to Listen,…
If you talk to your Quester friends this year, you’ll hear us reference this a lot – the idea that we’re built to listen, to learn, and to…
