Blog – Quester

Written by Brett Townsend | July 10, 2024July 10, 2024 | Development, Fun, Methodology, Random MusingsInnovation

Innovation Advice You Can Actually Use Today

A conversation between Brett Townsend and Gwen Ishmael

How many articles and presentations have been offered about how to do successful innovation over the past 10, 15, 20, or 30 years? Too many.…

Written by Andrea Joss | July 10, 2024July 10, 2024 | Methodology, Random Musings#consumerempathy

By Ilene Lanin-Kettering & Andrea Joss

One of our defining principles at Quester is our deep belief in radical consumer…

Written by Joy Boggio | July 10, 2024July 10, 2024 | Social Narratives#peanutbutter, Trends

Did you ever hear the phrase “what’s old is new again”? It points out that sometimes new innovations and ideas are simply reformatted or at…

Written by Brett Townsend | July 10, 2024July 10, 2024 | Fun, In the Media, Random Musings#brandstrategy, #budlight, #consumerempathy

No, this is not another article about Dylan Mulvaney. That disastrous Bud Light campaign had nothing to do with the social influencer but was just…

Written by Joy Boggio | July 10, 2024July 10, 2024 | Social Narratives#alcohol, #socialnarratives, Trends

Since the early 2000’s, Americans’ consumption of alcohol has consistently grown, but that trend may be changing. Looking ahead to 2024,…

Written by Andrea Joss | July 10, 2024August 8, 2024 | Uncategorized#lead, #learn, #listen

If you talk to your Quester friends this year, you’ll hear us reference this a lot – the idea that we’re built to listen, to learn, and to…

Written by Brett Townsend | July 9, 2024July 11, 2024 | Announcements, Press Releases#prodigyworks, #quester, Innovation

DES MOINES, IA, July 9, 2024 — Quester, a leading strategy, consulting, and insights agency announces the acquisition of innovation agency…